Hola! Hi!

I’m Annick Martin, a bilingual art director and visual designer bringing more color to the world—straight from my Brooklyn apartment (thank you, internet gods!).

By day, I’m a Senior Director of Visual Design at Paramount’s Nickelodeon, where I lead a team of designers and animators focused on all things digital, especially our YouTube presence. Together we produce more than 6,000 eye-catching thumbnails each year for beloved brands like SpongeBob SquarePants, Avatar, Teenage Mutant Ninja Turtles, and the award-winning Blue’s Clues & You. Over the last two years we’ve launched five new channels shaping everything from design strategy and branding to A/B testing and community-tab assets—and we’re just getting started.

I also have the privilege to collaborate with two other key teams within my organization: the Nickelodeon Series Development and the Paramount Movies teams. With one, I help bring new IP to life. In the past year alone we’ve launched five new shows. Recent favorite? Star Trek Scouts—introducing a legendary universe to a brand-new generation of fans on YouTube. And with the other I get to art direct the branding and channel packaging as well as that first interaction with our audience - our thumbnail design.

When I’m not in Nickelodeon orange, you’ll find me hand-lettering, making collages, illustrating, or cooking up bold side projects. My colorful personal work has fueled experiential campaigns featuring artists like Becky G and Rosalía, among many others.