New York based Art Director & Graphic Designer

ANNICK MARTIN

Education

Winthrop University

May 2013

Bachelor of Fine Arts

Visual Communication Design

Graphic Design

New York School of Visual Arts

Continuing Education Program - Summer 2023

2024 Shorty Awards

Video Series & Channels Honoree: SpongeBob SquarePants Official YouTube Channel
Overall Presence – YouTube Presence: Blue's Clues & You! Official YouTube Channel
Podcasts – Individual Episodes – Television & Film: Avatar: Braving the Elements
Podcasts – Shows – Scripted (Fiction): Are You Afraid of the Dark? The Official Podcast

2024 Webby Awards

Design – Animation Audience Honor: Teenage Mutant Ninja Turtles: Mutant Mayhem TOYS Recreate NEW Movie!

2023 Shorty Awards

2022 Webby Awards

Overall Presence – YouTube Presence: Blue's Clues & You! Official YouTube Channel

2015 Young Lions Cyber

Design Director | Nickelodeon | New York, NY

Feb 2021 - Present

Mentor and lead a team of designers and animators across the Nickelodeon Kids & Family brands

Work closely with creative leadership to continuously bring new ideas to the table through experimentation and iteration.
Work closely with cross-functional leaders to ensure design needs are being met
Understand brand strategy and develop digital brand identity and visual design execution to be used across all assets
Drive design quality, practice, and offerings that meet business, channel and team needs ensuring creative communicates clearly, is on brand, and incorporates channel and platform best practices.
Manage development of innovative campaigns in an integrated marketing environment by driving design-led exercises and explorations.
Oversees resource management, design strategy, and maintains high-quality standards across a diverse array of visual projects.

Design Director | Viacom Digital Studios | New York, NY

Sept 2018 - Feb 2021

Define the visual identity of the Viacom Digital Studios brand
Work across brands (MTV, Comedy Central, Nickelodeon, BET, Awesomeness, Vidcon) to understand needs and help bring them together to tell the Viacom Digital Studios story.
Support any VDS related event such as show premieres, screenings, corporate events and more.
Conceptualize for events and experiential marketing activations, including consumer activations at events such as VidCon, as well as industry events such as NewFronts.
Lay out, design, and animate large scale keynote presentations for pitches and events.
Design newsletters, digital invites, video graphics, pitches and many other smaller scale assets.
Stay up to date on creative, entertainment, and social trends

Awesomeness New York | Creative Director | New York, NY

March 2017 - Sept 2018

Define and refine the visual identity of the Awesomeness, AwesomenessTV and Awesomeness Films brands.
Manage a team of designers and assigned tasks daily based on skill set, availability, and interests.
Establish a process and workflow for creative development efforts.
Conceptualize and design branding for all events and experiential marketing activations, including consumer activations at events such as VidCon, Playlist Live, or the Awesomeness Beach House, as well as industry events such as NewFronts.
Collaborate with agencies and vendors to execute creative pieces for all events. Outside vendors.
Lead execution of all creative marketing materials for premium series including visual style guides, key art, title treatment, social graphics, one pagers, landing pages, social feeds and more.
Ensure that all digital and print assets are compelling, consistent, and align with marketing and brand strategies.
Design and art direct all interior design initiatives for the Awesomeness LA & NY offices.

AwesomenessTV LA | Lead Art Director | Los Angeles, CA

May 2015 - March 2017

Create and define the visual identity of the AwesomenessTV and Awesomeness Films brand.
Lead a team of designers while finding opportunities for growth within the department.
Collaborate with social media teams to develop all digital content for all AwesomenessTV platforms. Social Media content.
Design and animate keynote presentations for managers and executives.
Support events team and work with outside agencies to produce creative for events such as Vidcon and BeautyCon. Work with outside vendors.
Brand all consumer facing events and work closely with teams in concepting experiential ideas for our Gen z audience.
Design and art direct branding for our premium series as well as our YouTube shows. This includes creation of video and social assets as well as visual style guides to create consistency within the IP of each show.
Manage and update asset portal as a resource for the entire company.
Support PR team by creating visuals as well as editing photography for their needs.
Create brand guidelines for all international AwesomenessTV channels to create brand consistency across all channels.

Grupo Gallegos | Graphic Designer | Huntington Beach, CA

June 2013 - May 2015

Work with team to develop creative concepts that are on strategy across all media.
Design and produce visual elements for our JCPenney and Got Milk’s social media channels.
Create visually appealing pitch keynote presentations that convey all ideas.
Collaborate with creative team to develop creative initiatives for various clients, mainly Toshiba LATAM, JCPenney and Got Milk?
Concept, design and deliver digital ads for Got Milk? and JCPenney
Create in-house stop motion videos for various clients.
Assist with any and every design related in-house need including event invites, thank you cards, infographics and more.
Concept, design and execute all graphics for social media war room for the 2014 world cup.
Concept and art direct merchandise photoshoots in-house for our JCPenney client.

Red Hype, The Ad Agency | Creative Intern | Greenville, SC

Summer 2012

Proficient in Photoshop, Illustrator, InDesign & Procreate

Handlettering & Illustration

Proficient in Microsoft Office and Keynote

Front-end web design

Fluent in Spanish & English