Dora The Explorer | YouTube

I’ve had the pleasure to help bring our little Latina explorer back to Nickelodeon’s audiences via YouTube. I was tasked with not only branding the newly launched channel but also with art directing our original series Sing & Dance for the platform. From designing new elements for her world to creating that first interaction with our audience via thumbnail design, Dora has taken a big chunk of my Latina heart.

Channel Branding:

Thumbnail Examples:

More fun details:

Dora’s world gave me a chance to enjoy what I love the most — color. I was tasked with giving her world color without overwhelming or taking away from her. I also got to art direct her chef hat, airplane, and many other fun elements that are original to this series.