New York based Art Director & Graphic Designer
Bachelor of Fine Arts
Visual Communication Design
Design Director | Viacom Digital Studios | New York, NY
Sept 2018 - Present
Awesomeness New York | Creative Director | New York, NY
March 2017 - Sept 2018
Define and refine the visual identity of the Awesomeness, AwesomenessTV and Awesomeness Films brands.
Manage a team of designers and assigned tasks daily based on skill set, availability, and interests.
Establish a process and workflow for creative development efforts.
Conceptualize and design branding for all events and experiential marketing activations, including consumer activations at events such as VidCon, Playlist Live, or the Awesomeness Beach House, as well as industry events such as NewFronts.
Collaborate with agencies and vendors to execute creative pieces for all events. Outside vendors.
Work closely with teams in concepting experiential ideas, stunts and any activation related to our Gen Z audience.
Develop and produce a company-wide catalog that includes custom designs for branded merchandise used for all consumer events, client gifts, and employee apparel.
Stay up to date with trends in order to concept, art direct and design merchandise for all our events, activations as well as for our own clients.
Design and oversee the production of large scale signs, chalkboards, and office graphics.
Lead execution of all creative marketing materials for premium series including visual style guides, key art, title treatment, social graphics, one pagers, landing pages, social feeds and more.
Ensure that all digital and print assets are compelling, consistent, and align with marketing and brand strategies.
Create and animate keynote presentations to aid executive teams share the history, goals and plans of the company.
Occasionally create branding for YouTube and other social media assets for top tier talent.
Work with cross functional partners like Netflix and Hulu, as well as international partners to deliver all series creative ensuring all creative executing meets brand objectives.
Design and art direct all interior design initiatives for the Awesomeness LA & NY offices.
AwesomenessTV LA | Lead Art Director | Los Angeles, CA
May 2015 - March 2017
Create and define the visual identity of the AwesomenessTV and Awesomeness Films brand.
Lead a team of designers while finding opportunities for growth within the department.
Collaborate with social media teams to develop all digital content for all AwesomenessTV platforms. Social Media content.
Design and animate keynote presentations for managers and executives.
Support events team and work with outside agencies to produce creative for events such as Vidcon and BeautyCon. Work with outside vendors.
Brand all consumer facing events and work closely with teams in concepting experiential ideas for our Gen z audience.
Design and art direct branding for our premium series as well as our YouTube shows. This includes creation of video and social assets as well as visual style guides to create consistency within the IP of each show.
Manage and update asset portal as a resource for the entire company.
Support PR team by creating visuals as well as editing photography for their needs.
Create brand guidelines for all international AwesomenessTV channels to create brand consistency across all channels.
Grupo Gallegos | Graphic Designer | Huntington Beach, CA
June 2013 - May 2015
Work with team to develop creative concepts that are on strategy across all media.
Design and produce visual elements for our JCPenney and Got Milk’s social media channels.
Create visually appealing pitch keynote presentations that convey all ideas.
Collaborate with creative team to develop creative initiatives for various clients, mainly Toshiba LATAM, JCPenney and Got Milk?
Concept, design and deliver digital ads for Got Milk? and JCPenney
Create in-house stop motion videos for various clients.
Assist with any and every design related in-house need including event invites, thank you cards, infographics and more.
Concept, design and execute all graphics for social media war room for the 2014 world cup.
Concept and art direct merchandise photoshoots in-house for our JCPenney client.
Red Hype, The Ad Agency | Creative Intern | Greenville, SC
Collaborated with creative team to develop concepts in all media.
Design social media content based on client’s strategy.
Design logos and collateral for various clients.
Proficient in Photoshop, Illustrator & InDesign
Handlettering & Illustration
Video Content Creation
Front-end web design
Fluent in Spanish & English